In this session, the Middle School and High School are going to work through our Digital Marketing Quest. Digital Marketing is a fundamental skill for all of our Eagles whether or not they are working for a business, or they want to create a passive income.

We want to make sure that the Eagles are seeing a real impact, so they are working with GSN Tree Planting Initiative. Their goal is to see how many impressions, clicks to their education page, and donations they get. They have been put into teams and will get points for each of the steps of the sales funnel they can get customers through.

The fundamental skills/tools that the Eagles are going to understand at the end of this quest are how to:

Create a Customer Profile.
Use Social Media, Facebook Ads, and Google Adwords to attract donors.
Use A/B testing to optimize the efficiency of ads.
Drip Campaigns to see if their ads are returning enough donations to be worth the ad campaign.
Calculate Customer Lifetime Value (CLTV) to better understand how much money they should spend to get one customer.
Understand Net Promotor Score (NPS) to see if they can generate a word of mouth campaign.
Understand how to break down the following parts of a Sales Funnel -
Attraction
Education
Closing
Nurture
Value Ladder
Use Drip Campaigns to push donors/customers back into the funnel if they happen to fall out.

During the exhibition, Eagles will present their overall process on their approach to attracting, educating, and closing customers. They will also present their final results to see which team won the overall session.